Cultivating Creativity in the Beauty and Barbering Industry

Have you hit a snag in your creative thinking? Talk to your peers. Talk to your clients. Conduct a survey to find out what your market would love to see. You’ll never know what great ideas other people might have unless you ask. In this field you do not want to remain stagnant. Think of what you enjoy and what you excel best at in this business. Are you a hair color guru? Think of ways to showcase that side of you. Do you have a brand such as, “the blow out queen” or “the king of cuts?” Use that branding leverage as the source of your creative thinking. You must always use creativity when showcasing your talent.

There are many ways you can generate a buzz for your services without breaking the bank.

    • Use networking to your advantage. Do you have a favorite shop in your town or at the local mall that features styles that you love? Speak to the store manager about hosting a fashion show. Hosting a fashion show can be done affordably. You can use the women or men who work at the store or maybe you could use some of your friends to be the models for the event. Have them wear the store’s latest styles, while you do the hair and/or makeup. This promotes awareness for both you and the store. Make sure you walk with your business cards so that you can hand them out and book new appointments. One of the best forms of adverstising is word of mouth or referrals. By showing off your range of hair and makeup styles it will give people a glimpse of the different looks that you can create. Creating fabulous masterpieces at key events will keep you in the minds of potential clients.
    • Get creative online. Take photos of your work and post the different looks that you’ve created on Pinterest and Facebook. Get your fans involved and have them vote on their favorite looks. Be sure to show off your best work using subjects with diverse looks to broaden your potential customer base.
  • Create a buzz for your business with a photo shoot. This spring and summer, get out and about. Be seen in your local park or outdoor shopping venues taking photos of men, women or children whose hair and makeup is center stage. This will spark interest in standbyers or people just walking around. This will also create awareness of your skills and talents. People will be able to see your abilities outside of a salon setting.

This industry is always evolving and creativity is a necessity. You need to evolve with it and by coming up with fresh ideas, you’ll be creating a name for yourself and setting yourself apart from amongst the rest.

As a success strategist, an education enthusiast, author, and a business savvy cosmetologist, Sheika Thomas is also the Founder of The Sheek Stylist Society of Business Savvy Cosmetologists and Barbers. The Society was created for cosmetologists and barber to grow personally and professionally through leadership; education, networking support and national recognition. The Society provides convenient ways to advance your business knowledge by providing the business skills and tools needed towards manifesting your business professionalism.

For more information about the Society log on to where you can also get your free copy of Personal Growth Starter Guide.

The Sheek Stylist Society can also be found on Facebook at

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